International Migration in the UK
At The Edge, we're thrilled to share the latest insights on international migration trends in the UK! Did you know that the UK has a rich history of welcoming people from all corners of the world From to unique talents, international migration enriches our society In recent years, the...
Unleashing the Power of the Halal Food Market in London and Across Europe
In the dynamic world of marketing, staying ahead of the competition often demands innovative strategies. As the economic landscape continually evolves, UK and European brands are discovering a thriving market segment that holds the potential to boost sales and capture a larger market share –...
Why Targeting Affluent Consumers is Key during a recession?
Recessions are a difficult time for any business, and companies are often forced to re-evaluate their strategies to survive. However, one demographic that companies should consider targeting during a recession is affluent consumers. First, affluent consumers are more likely to have the financial resources to weather...
Multicultural Partnership Acknowledgement Awards 2022
Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come. The Edge were honoured to be involved in raising public awareness amongst the diverse audiences in the UK of the...
Diverse Multicultural Communities (and Why You Should Target Them)
Every global business has to achieve a difficult balance: achieving an economy of scale through uniformity across markets and simultaneously serving regional and national markets. Diverse multicultural marketing, sometimes called ethnic marketing, targets audiences of different ethnicities. These audiences usually fall outside of the nation’s majority...
Attracting Diverse Talent to Your Business: Tips and Strategies
It is generally recognized that diversity in the workplace, including in leadership positions such as board rooms, is important for several reasons. A diverse workforce can bring a range of perspectives, experiences, and skills that can lead to more innovative and effective decision-making. However, research...
Social Enterprises: How Ethical Choices Are Driving Consumers
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises have a tendency to work together in support of their social and ethical commitments. ...
These Global Companies Have Already Adopted Blockchain: Should You Be Next?
TAlthough the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have put the term on our radar, but the underlying distributed ledger technology (DLT) has much...
The Rise And Benefits of Subscription Services in Loyalty Marketing
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s the case, you’re far from being alone. In fact, subscription services grew by over 300 per cent between 2012 and 2018. Unsurprisingly, this trend has accelerated since...
2 Brands that have Mastered Shoppable Posts – and How They Did It
Once upon a time, social media was a place to connect with friends, post a few photos and...
Information & Tips to Lead Your Team in “The New Normal”
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of World War I to the dot-com bubble to the changes brought about by the 2008...
Why Video Marketing Should Be Part of Your Business Strategy – And Tips To Get Started
It’s no secret that video marketing is booming right now. As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of their business strategy. If you haven’t yet considered using video to promote your business, you’re falling...